For the first time in years, the housing market has shifted in favor of buyers.
According to recent data:
- Pending sales are at their lowest point since April 2020.
- For-sale inventory is at a 5-year high—the most since 2019.
- Buyer cancellations hit the highest January rate since at least 2017.
- The typical home sits on the market for 56 days—the longest since early 2020.
- Homes are selling for 2% below asking price—the biggest discount in two years.
While some regions still favor sellers, nationally, buyers now have more negotiating power than they’ve had in years. But many don’t realize it because home prices are still high, and rates remain around 7%.
It’s our job to help buyers recognize the opportunity and use the right strategies to win.
2 Ways We’re Helping Buyers Win in This Market
1. Sell Like a Builder—Use a Rate Buy-Down Instead of a Price Cut
In today’s market, 33% of sellers are slashing prices - but builders aren’t. Instead, they’re offering seller-paid rate buy-downs to make homes more affordable without reducing the price. Buyers get lower monthly payments, sellers keep more equity, and agents can structure more competitive deals. Want to make your listing stand out and attract even more buyers? I’m offering an exclusive lender credit to help qualified buyers with closing costs or an interest rate buy-down.
Why This Works Better Than a Price Reduction
Instead of lowering the price, a seller credit for a rate buy-down eases buyer monthly affordability while helping the seller net more.
Example Comparison:
$10K Price Drop → Saves buyer ~$50/month $10K Seller Credit → Could lower their payment by $200+ per month!
This strategy attracts serious buyers, increases affordability, and helps homes sell faster. Let’s get your listings sold. Reach out to discuss!
2. Full Loan Approval (instead of a preapproval) Before Contract
A full loan approval is stronger than a preapproval and allows buyers to compete with cash offers, giving sellers the confidence that financing will not fall through. With a fully approved loan they can close faster, waive their mortgage contingency, and make their offer more attractive to sellers during negotiations.
If you have any question feel free to reach out or send me a DM: 813.817.7914 Information provided by my preferred Lender Rebecca Larrea 813.579.2589
